Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Apple's iOS 18.3 update has introduced a new default setting that automatically activates a potentially dangerous Apple ...

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple could be forced to detail more of its AI activity, after a proposal asks shareholders to expose whether Apple is truly ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.