Amazon is infusing AI into a new facet of its online shopping experience with the release of its AI Shopping Guides. The new feature aims to take over the product research part of hunting for a product by employing generative AI models that make personalized companions for your search.

Amazon on Wednesday introduced the latest in a series of AI features and products aimed at consumers: AI shopping guides. The guides, arriving Thursday,

Amazon debuted its new AI-powered Shopping Guide feature on Wednesday that is designed to help educated online buyers about their potential purchases.

AI agents may be the next big thing in AI tech because they can do stuff besides chat. Amazon hopes they’ll play a big role in its digital shopping experience.

A record 83% of U.S. households now shop with Amazon, which analysts say is directly related to the company’s push into everyday essentials