Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Gathering and acting on customer feedback is crucial in sales, particularly when using sophisticated approaches like Target ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

Let's take a look at five key trends shaping this next wave: ...

A successful brand launch today demands a customer-centric, integrated marketing approach powered by digital strategies and ...

ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Cmo: Great marketers have to be fluent in both the language of great creativity, which is very subjective and as we've talked ...