A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

ProfileTree founder says businesses relying solely on Google rankings face significant visibility loss as users shift to AI-powered search alternatives. The search landscape has fragmented across AI ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

ProfileTree’s Future Business Academy offers no-cost AI masterclass to help small businesses across Ireland and the UK implement AI safely and strategically. By removing the cost barrier, we’re giving ...

Go to Search Engine > Manage Search Engines and Site Search. Fill in the form like this: Save it, then click the three dots ...

LLM and social search are on the rise partly because each promises to cut through information and cultivate the scarce resource of trust. Social media replaces information overload with social proof.

Google holds 90% of global search market share and 85% of search ad spend. Advertising accounted for $74.2B of $102.3B total ...

In an increasingly digital world, the hospitality industry has undergone a remarkable transformation. Gone are the days when a simple advertisement in a travel magazine or a listing in a telephone ...

Every third YouTube video is cheap AI garbage. The Instagram CEO paints a grim picture. People are increasingly rejecting AI.

For more than 20 years Google has been the gateway to the internet – now it wants to use its dominance to win the AI race.