Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

According to recent data, 79% of Indian marketers plan to expand AI usage, yet only 46% feel confident in their teams' ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity ...

MNTN Inc. (NYSE:MNTN) provides connected television advertising solutions, campaign management, and analytics, supporting ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...