Canada is trying to persuade Americans to speak out against President Trump’s trade war by launching an ad campaign in 12 red-leaning states, pushing anti-tariff messages and reminding them that “nobody will win” with the approach coming from the White House.

Newsweek contacted Global Affairs Canada, the Canadian department responsible for foreign relations, and the State Department for comment on Wednesday via email and online inquiry form respectively outside of regular office hours.

A billboard spotted right off the Norwood Lateral Wednesday morning says, 'Tariffs are a tax on your grocery bill.' Underneath, it says, 'Paid for by the Government of Canada.' On the same day the billboard was spotted,