Infinite Reality, an "immersive technology" company (previously known as the metaverse) has acquired virtual shopping firm Obsess.

Infinite Reality (iR)™, an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies,

Infinite Reality, an innovation company powering the next generation of digital media and e-commerce thruogh extended reality and artificial intelligence and other

"When I started Obsess, what I saw was that we have been in this kind of flat version of web pages and of the internet for so long because that's what was possible with hardware a