The FTC’s rule mandates that publishers and other businesses simplify the process of canceling a subscription or membership.

The US Federal Trade Commission (FTC) has adopted a 'click to cancel' rule, which aims to make it easier for people to end subscriptions. It will force companies to make subscription sign-ups and cancellations equally straightforward.

The Commission voted 3-2 to approve publication of the final rule in the Federal Register, with Commissioners Melissa Holyoak and Andrew Ferguson voting no. Not surprisingly, industry leaders complained that it forces an undue burden on businesses, even though websites and apps can be updated with unsubscribe buttons fairly easily.