Buc-ee's wouldn't be the first Texas-based brand to go all in on the viral meme. Earlier this month, Southwest held a "6-7" ...

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Magic Johnson at midfield for the start of the Rose Bowl turned into something of a spectacle online. The retired NBA legend Johnson had the honor of doing the coin toss before Thursday’s Rose Bowl ...

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In-N-Out Burger has axed the number 67 from its ordering system after the viral “6-7” meme wreaked havoc on its stores, according to reports. The West Coast burger chain retired the double-digit ...

If you lived through Y2K, had a blog on Tumblr and are currently a blend of anxiety and existential dread, prepare to be seen.

West Coast fast-food chain In-N-Out will no longer call for order “67” after the nearly inescapable viral 6-7 trend became overwhelmingly popular in its stores. If you’ve been online anytime in the ...

Readers wondering whom to thank for the maddening six-seven fad — and the burger chain’s numerical censorship response to it — need look no further than social media. As usual. The transformation of ...