Ads are reportedly selling for close to $8 million for the 2026 Super Bowl, meaning if Novartis is running another 60-second ad, the cost for just the media could be north of $15 million. Add in ...

Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...

This article was originally published on www.si.com as Super Bowl 2026: Date, Location, Logos, Halftime Show & Everything You ...

The NFL’s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a boy ...

Giving perspective to how much the TV season depends on sports -- particularly the NFL -- NBCUniversal says it has sold 90% of its ad inventory in the football league's upcoming regular-season and ...

Häagen-Dazs made its Super Bowl debut in February, enlisting the stars of the “Fast & Furious” franchise to slow down and enjoy some ice cream. The ad scored well via System1 testing while driving ...

In October 2025, after the NFL announced rapper Bad Bunny would perform for the 2026 Super Bowl halftime show, Coca-Cola announced it would no longer sponsor the football event. Coca-Cola is not a ...

Coca-Cola is not a sponsor of the Super Bowl or its halftime show. In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the ...