Chain plans to revamp experiences at its stores. In February, Starbucks announces plans to upgrade the store experience through technological renovations at its new U.S. locations and around 1,000 ...

Starbucks Chairman Howard Schultz has soured on digital sales. “Every retailer that is going to win in this new environment must become an experiential destination,” Schultz told investors in ...

The CEO noted that while more and more people are using their smartphone to purchase Starbucks items, the company still needs to pay attention to the traditional in-store Starbucks experience.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks stores could begin to look and feel very different in the coming weeks, thanks to the continued rollout of changes. Earlier this week, the CEO of the coffee company, Brian Niccol ...

Additionally, Starbucks announced that it will introduce "a simple handheld device to further increase throughput and improve the customer experience." A customer walks by a Starbucks Coffee store ...

Starbucks needs a better in-store experience to retain, gain US customers, Howard Schultz says. A sign at a Starbucks is displayed in Philadelphia, Wednesday, May 1, 2024.

By now, most Starbucks lovers are aware of the secret menu. It’s there where the Medicineball lives, along with the retired ...

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the ...

Four Starbucks stores in the Hamptons are the first of up to 1,000 shops nationwide to undergo a redesign in ... Starbucks built its brand on the in-store experience, which is what the chain ...