DALLAS (AP) — Southwest Airlines executives on Thursday unveiled their vision for Southwest 2.0, an airline that for the first time will give passengers assigned seats, charge them extra for ...

By Niraj Chokshi Reporting from Dallas Southwest Airlines announced a three-year plan on Thursday to revitalize its operation and customer offerings as it defends against an activist investor ...

DALLAS – Leaders of Southwest Airlines explained Thursday how they plan to remodel the airline to change with consumer tastes, as they seek to reverse shrinking profits and slumping stock price.

An icon in the shape of a lightning bolt. Impact Link Whatever you thought you knew about Southwest Airlines is about to change. The airline on Thursday revealed a dramatic turnaround plan ...

Southwest Airlines said Thursday that it plans to end the open-boarding system it has used for more than 50 years and start flights with passengers sitting in assigned seats during the first half ...

Icelandair has announced a new partnership with Southwest Airlines to bring new connections and easier access to its destinations, making Icelandair Southwest’s initial airline partner. By signing a ...

Activist Elliott Investment Management has asked for a special meeting of Southwest shareholders and nominated eight directors to the board. "We are taking this step today because the need for ...

Bob Jordan, President, Chief Executive Officer, & Vice Chairman of the Board of Directors at Southwest Airlines arrives to a question/ answer session with media members. Southwest Investor Day was ...

Southwest Airlines is sharing its vision for the coming years this week at its Investor Day. And while some initiatives will reportedly bring the company up to speed with competitors, the Dallas ...

Southwest Airlines Co LUV shares are trading higher Tuesday. The company issued a response to Elliott Investment Management’s call for a special meeting of shareholders. What To Know ...

Southwest Airlines has revealed when assigned seating will start and how it will implement other changes to its flying experience in an effort to improve profitability. The announcement ...

Southwest Airlines executives on Thursday unveiled their vision for Southwest 2.0, an airline that for the first time will give passengers assigned seats, charge them extra for more legroom and ...