Advertisers should embrace family-friendly ads during IPL to engage viewers and combat ad fatigue, experts advise.

PU Prime’s launch of its global “Champion in You” campaign in partnership with the Argentine Football Association (AFA) ...

It's in to get a year-in-review by AI. ChatGPT has this as a new feature. You can also aim toward a mental health ...

Many writers trust AI checker tools without questioning how they work. That trust creates myths that quietly damage good writing.

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

Creator-led content is now a major driver for Indian movie promotions. Over INR 250 crore is estimated to be spent on ...

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Your brain’s habit of replaying the same song on a loop is not a glitch so much as a side effect of how memory, reward and ...

Here's how you can use AI as a decision-making partner so you can think better, personalize at scale and operate like a ...

The game is attention and the stars who dominate command conversation, spark memes and turn every step into a viral moment.

The far-right group known as the R.S.S., whose members include Prime Minister Narendra Modi, has spent a century trying to ...