Advertisers should embrace family-friendly ads during IPL to engage viewers and combat ad fatigue, experts advise.

PU Prime’s launch of its global “Champion in You” campaign in partnership with the Argentine Football Association (AFA) ...

Many writers trust AI checker tools without questioning how they work. That trust creates myths that quietly damage good writing.

It's in to get a year-in-review by AI. ChatGPT has this as a new feature. You can also aim toward a mental health ...

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...

Creator-led content is now a major driver for Indian movie promotions. Over INR 250 crore is estimated to be spent on ...

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Your brain’s habit of replaying the same song on a loop is not a glitch so much as a side effect of how memory, reward and ...

Here's how you can use AI as a decision-making partner so you can think better, personalize at scale and operate like a ...

Trust has become an economic asset, and in tourism, it determines demand, pricing, and profitability. In an AI-accelerated ...

As we head into the New Year, experts across the tech landscape weigh in to share what they think will happen in 2026 ...