Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Bob Holder, a mainstay in local sports radio for 25 years, has died. He was a graduate of Whitehall High and a member of the Zephyrs 1980 championship baseball team. Holder recently hosted a Saturday ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on strategy and ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania. Harris’ ads feature testimonials from Bob Lange, a farmer from Chester County, Pa., ...

Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...