Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

A new report shows how advertisers have dramatically shifted their spending toward Meta, Google, Amazon, Microsoft, and ...

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YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again ...

As viewers continue to settle into the streaming-video revolution, so too are the advertisers, shifting spending there at increasing rates from legacy broadcast, cable and other traditional media ...

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category. Read the full article ...