Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

A new report shows how advertisers have dramatically shifted their spending toward Meta, Google, Amazon, Microsoft, and ...

YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again ...

As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

Ad spending growth is widely forecast to accelerate in 2024, after a challenging macro environment significantly dented budgets and growth in 2023. The US advertising market is already showing ...

At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category. Read the full article ...