This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

Cleveland Cavaliers guard Donovan Mitchell unveils his seventh signature adidas basketball shoe at the 2025 NBA All-Star ...

It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Two-time defending champion Mac McClung headlines the field of dunkers set to participate Saturday night at All-Star Weekend.

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...