Meta is making an investment in artificial intelligence company Scale and recruiting Chief Executive Alexandr Wang to join a team developing “superintelligence” at the tech giant.

Meta Platforms Inc. Chief Executive Mark Zuckerberg’s effort to scale up the company’s artificial-intelligence ambitions took their latest step forward with an investment in ScaleAI and the poaching of the the data-labeling AI startup’s founder.

Meta's $14 billion investment in Scale AI set off a flurry of dealmaking in the AI data industry, as Meta's rivals cut ties with Scale for other data companies

Scale said late on Thursday that the deal values it at $29 billion and its CEO Alexandr Wang will join Meta to play a prominent role in the Facebook owner's AI strategy.

The parent company of Facebook is investing $14.3 billion in Scale AI, which offers a platform and training data for developing AI models.

A handful of venture capital firms are set to see huge returns from their early bets on Scale AI, following Meta Platforms Inc.’s $14.3 billion mega investment in the artificial intelligence startup.