Makeup, long considered the ultimate accessible beauty splurge, was the sole category to decline in total sales in 2024. A ...

Have you cleaned your makeup brushes? No judgement here, but we’re here to let you in on a little secret to help: Sephora is having another massive sale. The retailer’s Cyber Monday sale is ...

Life in a face covering means eye expression needs to make a big impression, prompting a shift in makeup sales. Eye makeup has been taking a larger proportion of prestige cosmetics sales during ...