The proposed Lego iMac G3 set, a tribute to Apple's iconic design, gained sufficient public support to be considered for ...

LEGO has called the new system its "most revolutionary innovation since the creation of the minifigure in 1978".

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

Lego's Smart Play platform centers around a uniquely engineered Smart Brick, which is the same size as a standard 2x4 Lego piece but packed with advanced technology. This brick can connect to Smart ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.