Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...