More importantly, the partnership has helped pave the way for a generation of star athletes like Bruins guard Kiki Rice. The standout point guard has become the most notable Jordan Brand athlete ...

was ecstatic as Kiki Rice honored her UCLA roots with ocean-inspired custom PE Jordan Brand shoes. The UCLA star took to Instagram on Saturday to unveil the kicks with a post, coupling it with a ...

In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 Maryland - DMV-native and NIL trailblazer Kiki Rice of the Bruins added ...

As season ago, Rice debuted her own "Cherry Blossom"colorway of the Air Jordan 38, inspired by her Washington, DC-area roots. In the Bruins' dominating 82-67 win over the Terrapins, Rice helped ...

Dillon Thieneman IN PICS: UCLA's KiKi Rice, WNBA's Rhyne Howard and more "ball" in latest photoshoot for Michael Jordan's shoe brand IN PICS: UCLA's KiKi Rice, WNBA's Rhyne Howard and more "ball ...

Shortly after the Philadelphia Eagles were officially crowned NFL champions, the Jordan Brand ad aired. And in 30 seconds, you realized you hated Hurts for all the wrong reasons. The ad sent ...

LOS ANGELES (AP) — Elina Aarnisalo scored 15 points, Kiki Rice added 14 and No. 1 UCLA remained unbeaten with a 79-53 win over Minnesota on Sunday. Londynn Jones added 13 points and Lauren Betts ...

Why Can’t You Access Jordan Products in NBA 2K25? Of course, the Jordan brand is the most iconic in all of sports. Countless players in the NBA and beyond have worn shoes inspired by the GOAT ...

LOS ANGELES (AP) — Elina Aarnisalo scored 15 points, Kiki Rice added 14 and No. 1 UCLA remained unbeaten with a 79-53 win over Minnesota on Sunday.