Houston Cougars basketball coach Kelvin Sampson recently addressed how the NIL era has transformed his recruiting strategy.

The Houston Cougars are one of the nation's top college basketball programs, thanks in large part to veteran head coach ...

Houston head coach Kelvin Sampson has taken a thoughtful approach in navigating the new landscape of Name, Image, and Likeness (NIL) deals in college athletics.

Last season, in their first year in the Big 12, Kelvin Sampson led the Houston Cougars to the Big 12 regular season title, proving that their dominance over the AAC over the previous six years was ...

One trusted projection system in particular is bullish on head coach Kelvin Sampson's chances of cutting down the nets in San Antonio next April. KenPom, a popular analytics tool and website for ...

Kelvin Sampson adapts to the NIL era at Houston, emphasizing financial education alongside recruiting to prepare his athletes ...

While addressing the media in the post-game press conference, Hurley hinted at delving into Houston Cougars coach Kelvin Sampson's playbook. "Obviously, the defensive rebounding thing, we've got ...

HOUSTON, Texas (KTRK) -- If you can make it through conditioning month under Kelvin Sampson at UH, you can make it through anything. Cougars guard L.J. Cryer told ABC13's Greg Bailey he gets up at ...

Six players from local teams made the list, with Texas offensive tackle Kelvin Banks Jr., and Oklahoma linebacker Danny ...

New offensive coordinator Kellen Moore was viewed as the perfect deodorant. His scheme is known as being unpredictable, predicated on disguising tendencies and getting the ball out quickly to a ...