Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand.

David Beckham’s mother-in-law, Jackie Adams, got up close and personal with the soccer legend’s latest underwear ad for Hugo ...

“It’s kind of difficullt too,” he acknowledged — but Grieder said that even though Hugo Boss is a German company, the U.S. is its largest market. “In the past, we only sold our suits in the U.S., but ...

Summer 2025 global brand campaign, HUGO flips the script on tailoring. Photographed by Dan Jackson under the creative direction of Trey ...