This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Texas celebrities like Matthew McConaughey and Woody Harrelson featured prominently in commercials for Super Bowl LIX.

Ben Affleck, Seal and Vin Diesel's 2025 Super Bowl commercials received mixed reviews from fans online after airing during ...

Meg Ryan, Billy Crystal, and Willem Dafoe are among the grownup stars who showed up in ads during the big game ...

Haagen-Dazs turns to the stars of one of the world's biggest film franchise for its 2025 Super Bowl commercial, ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Applebee's ( DIN ), Buffalo Wild Wings (Inspire Brands), California Pizza Kitchen (owned by a consortium of investors), ...

With a few Super Bowl commercial spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics ...

The commercial was filmed in his native Ireland ... But the price tag is worth it, advertisers say. Rachel Jaiven, head of Haagen-Dazs marketing, said the brand decided to make its first-ever ...