An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

The best way to avoid being fooled by greenwashing is to maintain constant vigilance when selecting products to buy. You can ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

Professor Watson announces the opening of enrollment for the next session of Ethics in the Workplace, a specialized course ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

(L-R) Julia Walker, Jason Klein, and Tristen Norman. (Photo credit: Erica Berger Photography) Enhanced imagery is nothing new. Back in the old days (not really, just the 1970s), food and beverages in ...

Indexed universal life insurance has continued to generate interest over the last decade as consumers seek principal protection and investment-linked growth potential in an uncertain equity market ...

Last month, Meta defended its use of Australian Facebook and Instagram posts to train its AI, arguing it needed “real” conversations to understand Australian culture. Critics highlighted the absence ...

Background: Obesity is a multifactorial global health crisis exacerbated by modern food marketing strategies that encourage the consumption of energy-dense, nutrient-poor (EDNP) foods. Children and ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...