For years, we measured marketing success in terms of activity, likes, reach, followers, impressions, and clicks .

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing marketing success across different industries.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

The CMO’s role is not to chase every new technology, but to design organizations capable of learning faster and executing ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Meta worked to make scam ads “not findable,” documents showMeta devised a “global playbook” to stall verification ...

Continued sensitivity by consumers to the price of fossil fuels renders the CCA vulnerable to calls to repeal it.

Experts predict a test measuring p-tau217 in blood plasma may become a standard screening tool for Alzheimer’s disease in asymptomatic patients.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.