For years, we measured marketing success in terms of activity, likes, reach, followers, impressions, and clicks .

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

ChatGPT and Claude are two of the biggest AI chatbots around. But which is best when it comes to handling emails?

While they may appear minor, ccTLDs carry considerable weight in branding, regional search engine optimization (SEO), local ...

Meta worked to make scam ads “not findable,” documents showMeta devised a “global playbook” to stall verification ...

Leaders will need skills that go beyond mastering new tools, balancing empathy with strategy to ensure communication remains ...

Continued sensitivity by consumers to the price of fossil fuels renders the CCA vulnerable to calls to repeal it.

By Medium (Mobile and desktop): Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The ...