Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Michigan AD Warde Manuel faces renewed pressure after coach Sherrone Moore’s firing and detention, adding to past scandals. But he remains in his role for now. Warde Manuel, the Athletic Director of ...

Norwegian Cruise Line’s newest advertising campaign stars award-winning actor Eric Stonestreet. Stonestreet, who was recently ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Warner Bros. Discovery has told its shareholders they should reject Paramount Skydance's $108.4 billion takeover bid for the ...

During a Saturday-night town hall led by Bari Weiss, the recently named editor in chief of CBS News, most of Madison Avenue sought an off-ramp. The program featured an in-depth interview with Erika ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Warde Manuel, the Athletic Director of the University of Michigan, has come under increased scrutiny after the detention and sacking of former Michigan Wolverines head coach, Sherrone Moore, on ...

Price hikes, media consolidation and contract disputes that turn channels dark have made live TV streaming services feel a lot more like cable. But, for most people it’s still a better deal to cut the ...

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