Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Smart Play is a brand new platform that's designed to bring the bricks and play to life through sounds and other interactive ...

Imagine if LEGO bricks could react as you play—lighting up, making noise, or responding to movement—without a phone or tablet involved. That’s the idea behind LEGO’s new Smart Play platform, unveiled ...

The Lego Group will launch Lego Smart Play in travel retail from March 1, with selected Lego Travel Stores across the US, ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

The Lego Smart Play platforms has 3 elements: the Smart Brick, Smart Tag, and Smart Minifigure. Do you think it will catch on ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Here are the highlights from the world's largest technology trade show in Las Vegas, including a laundry folding robot and an ...