Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Global cloud communications platform Infobip has released its latest Messaging Trends Report, highlighting the rapid surge in Rich Communication Services (RCS) adoption and its transformative impact ...

Being attuned to, understanding and adapting to shifting consumer trends will refine your focus and enable your brand to apply itself effectively.

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Retailers are ramping up their cross-channel messaging strategies, according to Listrak’s newly released 2025 Cross-Channel ...

Watch the latest movies and TV shows via Sling ... The extraordinary loss is much more on marketing failures, however, than on the actual quality of the movie, which has received good reviews.

Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...