‘Integrated’ has been a buzz word in agency land for more than a decade, and is still the catch-cry for many a creative shop and marketing department. It all started with the rise of the internet and ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Presentation slides have been a standard part of business ...

In Jon Steel’s best–selling book, Truth, Lies and Advertising: The Art of Account Planning, he refers to the role of the advertising strategic planner — someone that has the ability to translate and ...

Cogeco Communications is pursuing several strategic initiatives to expand its addressable market and enhance customer retention. Key among these is the launch of wireless services in both Canada and ...