COLUMBUS, Ohio, Oct. 22, 2025 (SEND2PRESS NEWSWIRE) — CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform, powered by AI intelligence, designed to revolutionize ...

New Delhi: As India enters its peak festive buying season, a report by advertising technology firm VDO.AI shows that consumer electronics ads on Connected TV (CTV) are achieving high viewer engagement ...

During this festive season, Connected TV or CTV has emerged as the star performer for consumer electronics advertisers, with 91% viewers watching CTV ads to completion, as per a report by Vdo.ai. The ...

Connected Television advertisements are achieving an impressive average video completion rate of approximately 91 percent, which indicates their increased importance in the consumer electronics ...

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

Samsung Ads has extended its multi-year global partnership with Publica by IAS, reinforcing their exclusive collaboration to enhance connected TV (CTV) ad experiences worldwide. The deal, announced ...

As we look at the evolution of India’s media landscape in 2025, connected TV (CTV) may have created the most impactful shift in the ecosystem—moving from a niche technology to a mainstream powerhouse.

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...

Singaporean shipbuilder Strategic Marine has delivered next-generation Crew Transfer Vessel (CTV) to new client Yeosu Ocean for offshore wind farm operations in South Korea. The 27-meter-long CTV is ...

The connected TV ad market is undergoing a chaotic period of maturation as the landscape transforms While The Trade Desk seeks to bring more transparency to the space with its Ventura OS, other ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...