The video-sharing app is littered with out-of-the-box makeup tricks, tips, and techniques that range from genius to dangerous.

The sparkle and excitement of the festive holiday season may be over, but the time for renewal is here – and the Spring 2025 ...

They say: A calming and nourishing hand cream that’s specifically formulated to address eczema and dry, cracked skin. The ...

Fashion trends that swept the majority of 2024 included coquette bows, barrel jeans, and corpcore ‘fits. In the beauty sphere ...

GEN Z – born between 1997 and 2012 – shaped the beauty industry in 2024, sending products viral, sparking new trends and ...

Fill in your brows with a brow pencil or pomade to achieve a sharp, defined shape. Latina makeup often features bold and arched brows that frame the face beautifully. Use a spoolie to blend and soften ...

Huda Beauty's new purple-toned collection is already sending social media into a spin. Here's why. Read more on Grazia.

Are you doing your makeup the same way you always have? Your face changes as you age — so your makeup application needs to as ...

YSL Beauty is planning to drop the Make Me Blush blush in the semi-powder form. The brand uploaded a series of posts ...

To understand the concept behind contrast makeup theory, it’s helpful to first consider your wardrobe. If you’ve ever had ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...