If Blinkit were to introduce a program similar to Zepto's Super-Saver, it could push its Average Order Value (AOV) up to Rs1,200, but its EBITDA margins would drop to 3.5 per cent from the current ...

Complicating matters, the All India Consumer Products Distributors Federation (AICPDF) has lodged an antitrust lawsuit against Blinkit (Zomato's quick commerce subsidiary), Swiggy Instamart ...

has asked for an investigation into many business practices of Zomato's Blinkit, Swiggy's instamart, and Zepto, including how discounts are doled out.

Surobhi Das left Zomato in November 2023. During her tenure, she also worked at Blinkit, Zomato’s quick commerce platform, where she focused on expanding markets and adding new categories. She spent ...

“When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the ...

The decline in profit has been attributed to increased expenses related to the expansion of its quick commerce platform, Blinkit. However, despite the profit dip, Zomato experienced significant ...

while Eternal will include Zomato, Blinkit, District, and Hyperpure. CEO Deepinder Goyal stated the name change reflects Blinkit's importance to the company's future. The corporate website and ...

Blinkit rapidly expanded its services and opened warehouses in every nook and corner of major cities. In 2022, Zomato acquired Blinkit for $568 million, providing financial backing and technological ...

At its core, Zomato functions as a food delivery platform, connecting customers with restaurants across various cities. Blinkit, its quick commerce arm, specializes in instant deliveries ...

Under the new umbrella of Eternal, the company will house four key verticals — Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B supplies), and its dining-out platform District.

People with ADHD sometimes experience hyperfocus, a state of intense concentration on a single task. While this presents challenges, certain strategies can help people with ADHD benefit from this ...

While Zomato has already diversified into various verticals—including quick commerce (Blinkit), restaurant supplies (Hyperpure), and dining-out experiences (Zomato Gold)—the renaming could indicate a ...