Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

Parents seeking help in encouraging toddlers to be physically active may soon need to look no further than an inexpensive robotic buddy for their kids, a new study suggests.

People are doing everything they can to help those ravaged by hurricanes in the south, including group of businesses in the ...

Take the Gabby’s Dollhouse Playset, a detailed replica of the dollhouse; the Pandy Paws Plush, a cuddly version of Gabby’s ...

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

Want to help your tykes excitement soar? Let them take flight with these educational and affordable drones for kids.

For older kids, we have various costumes that are a little scarier and feature characters from shows, films and books they enjoy. To get yourself into the spooky Halloween spirit, we've rounded up the ...

Aldi has announced its top 10 toys for Christmas, which include a wooden kettle and kitchen sets. The budget supermarket has listed more than 50 products as part of its stocking filler selection ...