Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

A great business at a fair price offering an attractive yield; it is hard to beat this strongly performing Dividend King.

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

"Mad Men" was an AMC anchor for seven seasons, following Don Draper as he sold not just advertising, but his own life's lies.

Looking to catch dinner and a show? Dinner theaters have been popular for decades, and here are 15 of the places you need to ...

Linen sheets are a worthy investment: they're breathable, long-lasting and have a timeless, elegant look. Here's how to ...

New Orleans & Company expects to end 2025 with 61.4 percent hotel occupancy, down 5.4 percent from 2024. 2025 visitor numbers will not be available until the spring of 2026. In 2024, New Orleans ...

Whatever your interests or skills, there's always a small business that you can start. Here are the best business ideas for ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...