Rewarding yourself can backfire. If you tell yourself, “I’ll only listen to my favorite podcast while I’m at the gym,” it ...

Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

Crypto prices rarely move because of announcements alone. They tend to move when behavior changes. First, users watch. Then ...

A spoiled kid is one who thinks and acts like the world revolves around them. They’re used to getting what they want, when ...

Imagine a dog leaping excitedly at arriving guests, only to receive a sharp yell or leash tug—traditional responses that ...

The 2026 Safe Roads Challenge begins Jan. 1. The free app, available on iOS and Android platforms, uses gamification to ...

I’ve always used Class Dojo to give positive behavior points, and I’ve had a class store as well to cash in their points for activities and prizes. I’ve never felt great about flooding the kids with ...

The Hawaii DOT says the free app uses GPS to record drivers' trips and then assigns them a score based on performance.

If you replay arguments long after they end, your brain may be seeking reward, not resolution. Here’s how dopamine shapes ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Research shows AI models exhibit loss chasing, illusion of control, and risky behavior when given freedom in gambling ...

A culture that consistently says “I see you, what you do matters” will always outperform one that takes effort for granted.