The Alvarez guitar brand was born in 1965 as a result of a collaboration between the St Louis Music distributor in the US and master luthier Kazuo Yairi in Japan, whose aim was to import good quality ...

Every guitarist, even the die-hard shredders among us, should own at least one acoustic guitar. With classical roots, it is known for its portability and versatility, as well as its mellow overtones ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Alvarez has never been interested in selling boutique guitars at extortionate price points.

Tech Guitar Center just dropped its biggest sale of the year, with thousands of discounts and up to 40% off for Black Friday Guitars Who needs Prime Day when you can indulge in Guitar Center's epic ...

A local student is continuing to hone his musical skills thanks to a generous donation. Thomas McCarty, who attends Foyil Music Studio in Owasso, was recently awarded a 12-string Alvarez guitar from ...