Kevin O’Leary of Shark Tank fame has announced that he is joining a consortium pushing to buy TikTok before the company’s ban in the US. The deadline for the Chinese-owned company’s sale or demise is just eleven days away; and the company’s C-Suite is desperately trying to make a deal with the incoming Trump administration.

In less than four years, the company has turned into a "multi-seven-figure brand" thanks in part to its colorful social media strategy.