If data quality issues in market research are left unchecked, they “could become an existential issue” for the industry, ...
Data Quality Co-op, a platform to measure data quality in market research, has attracted $1.25m in funding to back its ...
Consumer behaviour business Circana has created a tool to support assortment planning in the retail sector. Assortment ...
If data quality issues in market research are left unchecked, they “could become an existential issue”, guests have told a ...
US – Customer data platform (CDP) Hightouch is expanding into connected television (CTV) advertising measurement. Hightouch ...
The majority of market researchers surveyed by Qualtrics agree that synthetic responses will comprise over half of all data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
In a three-part series, Liam Kay-McClean speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry's data ...
A proposed cut to funding for the US Census Bureau could adversely affect the next population census in 2030, a group of ...
New York-based software company Strella has secured $4M in seed funding to launch its AI-based customer research platform.
The UK is lagging behind other major economies, including Germany, the Netherlands and the US, in its understanding and use ...
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