MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

The creative industry is at a pivotal moment. As 2026 approaches, agencies and brands face unprecedented opportunities and challenges from rapid technological advances, shifting audience expectations, ...

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Malaysian publishing house Blade Digital Media has ceased publication of Esquire Malaysia. The publication first hit the Malaysian market in April 2011. In a statement to A+M, CEO Mark Harvey ...

Shopee has tapped South Korean girl group BLACKPINK as its first-ever regional brand ambassador, as part of its partnership with YG Group in Southeast Asia and Taiwan.This is in line with the launch ...

Brands and marketers have been finding ways to innovate and offer advanced experiences for customers. In an industry event, A.S. Watson Group & CEO of A.S. Watson (Asia & Europe) Malina Ngai explained ...

German automaker BMW has unveiled its latest iX2 campaign featuring virtual creator Lil Miquela, to create an immersive experience for its target audience. Also known as ‘Make it Real’, the campaign ...

Mediacorp has established a new growth and partnerships unit to consolidate all partnership-related functions under one roof, signalling a strategic push to drive revenue growth and enhance ...

L'Oréal Paris has rolled out a series of print ads directed at men after conducting a joint research with McCann Germany on women in leadership. In the research report, findings showed how hiring ...

Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star. The campaign, which spans ...

Zara's parent company, Inditex, announced that by 2025, 100% of the cotton, linen and polyester used by all eight of its brands will be organic, sustainable or recycled. Meanwhile, 80% of the energy ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the mental health benefits of moving with pets. In a statement, the brand ...