Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

A recent Collage study notes that Gen Zers have had a great wealth of exposure to the world via the internet and this likely contributes to their wish to journey. Fill out the form to access an ...

America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published ...

Collage Group’s Gen Z Passion Point research offers deep insight into 8 different Passion Points we know are most important to this segment. This work offers brands and marketers important tools to ...

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research. Black History ...

Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential ...

In a recent Collage Group study, we analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42. The findings show that New ...