“By 2026, the experience economy will be replaced by the participation economy. The era of brands talking at consumers will ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Always an original, Netflix is turning the NFL’s Christmas Day games into a full-blown entertainment experience. Building off ...

The era of Machiavellian marketing has reached its limit. It is time to close this year out with intention and rebuild the ...

For some brand marketers, the final days of 2025 feel like a satisfying victory lap after completing a long and grueling ...

Caitlin Clark’s brand anthem makes its star-studded debut. Fans of Indiana Fever point guard Caitlin Clark got the ultimate ...

On Saturday, December 27, the Pop-Tarts Bowl went for gridiron glory, bringing its “crazy good” shenanigans to Camping World ...

The era of the accountable, standardized ecosystem is beginning. For the past two years, the advertising industry has been ...

That said, in celebration of its epic conclusion, which takes place in the year 1987, here are some of the strange, quirky ...

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US ...

But what makes influencers “shine” goes beyond follower counts and brand deals; it stems from core experiences, purposes and ...

The Campaign team dissects the high-stakes brand comebacks, the AI-driven shifts and the industry-shaking headlines that ...