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Former Olympic rower has been EMEA president for the past 10 years.
Campaign was created by People's Postcode Lottery in-house team and Good Agency.
The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.
The film was directed by Rollo Jackson through Somesuch.
The push includes social media and out-of-home work.
Campaign was created by Adam & Eve/DDB, Wolff Olins and Zenith.