Ad created by Wieden & Kennedy includes UK brand partnership with Giphy. by Eszter Gurbicz ...

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Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

Operational clarity isn’t a “nice to have”, it’s the only way to keep the creative engine running without breaking it - or ...

Sam Tatam, the global head of behavioural science at Ogilvy, has died of cancer aged 39. Get unlimited access to Campaign’s ...

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Dentsu is accelerating its international restructuring efforts to address these pressures, and is now targeting annual cost savings of approximately ¥52bn (£261m) by 2027, up from a previous goal of ...

Agencies need to be, not just say, that they are people businesses. by Maisie McCabe ...

The magic is in the mix: blend creativity, marketing and AI for seamless experiences at scale Adobe’s latest Digital Trends report argues that trust, automation and creativity must work in sync if ...

Behind the Screens Ep. 2 “In TV we trust?”: Sam Hunt, senior media manager at Lloyds Banking Group and co-chair of the TV & Video Steering Group at ISBA, addresses how to build trusted brands in the ...

Media Matters: Why magazine media works for… fashion Three junior media planners and one fashion marketer discuss their magazine media strategies.