Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

As Shark Tank India returns for its fifth season, it does so with a quiet but consequential reset to reach more viewers.

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...