Cloud-based platforms are becoming the foundation for technologies that are increasingly integral to how digital advertising ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.