Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.

Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, ...

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and ...

Search Engine Land » SEO » Content length, depth and SEO: Everything you need to know in 2025 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained ...

Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.

Search Engine Land » SEO » Google updates its spam policies document Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.