The dark side of generative AI: How using AI in marketing, advertising and communications can expose confidential organisational information
Correct use of sensitive and confidential requires guarding of valuable intellectual property. These challenges are further ...
‘The riskiest thing is that no one gives a sh*t about what you’re doing’: Liquid Death creative VP compares marketing to stand-up comedy
The VP of creative at mammoth brand Liquid Death believes there are many similarities between how stand-up comedians work and ...
‘Never been its creativity, it’s that discipline around consistency’: Why Apple remains a dominant brand
For this year’s FutureBrand Index — the tenth look at the brand perception of the PwC top 100 companies — the survey took a ...
Globus Family of Brands, FCTG and Federal Group complete Travel Marketing Summit agenda
Chief marketers from Flight Centre Travel Group, Federal Group and Globus Family of Brands complete the lineup for ...
Gelato Messina launches into Woolworths
Local gelato makers Gelato Messina are launching a range of ice cream tubs and cakes into Woolworths supermarkets, nationwide ...
‘Three of the best strategic minds in the business’: Wavemaker unveils latest strategy moves
GroupM’s Wavemaker Australia has unveiled three major employee moves to boost its strategic expertise in Melbourne.The first ...
‘A new type of agency model’: ex-adtech and media talents open indie media agency
Long-time marketing professionals, Cameron Roberts, Duncan Allan and Tom O’Connor, have consolidated their expertise into a ...
Aussie creative studio partners with Singapore’s Play Films for new business venture
Singapore’s Play Films is partnering with Australian creative studio, PUSH, to launch a youth culture and trends-focused ...
JCDecaux refreshes its airport advertising offering
JCDecaux has relaunched its advertising offering across Sydney, Adelaide and Perth airports starting from Tuesday.The reinvented portfolio is “designed to give brands unprecedented access to ...
Nine comms boss Victoria Buchan made redundant as network searches for ‘a much-needed regulatory specialist lead’
Nine Entertainment has made its director of communications and PR, Victoria Buchan, redundant.Acting CEO Matt Stanton ...
Accenture Song announces new Australian leaders as Mark Green heads to New York
With Mark Green starting as the new global CEO of Droga5, Accenture Song has revealed who will take over local operations. On ...
New Zealand creative agency Augusto Group adopts UFO Rodeo identity
Augusto Group – a creative agency in New Zealand – has embraced a new identity, UFO Rodeo.The announcement:After nearly two ...